launching The samsung Fold phohe

For the launch of Samsung’s latest foldable phones, we created a fully folding London pub designed to bring the product experience into the real world. We built the space with interactive details around the personalities and features of the three devices, from bespoke beers and a folding pool table to content stations where guests could use the phones to shoot their own film and photography. The result turned the product’s defining feature into a physical world people could step inside and interact with in an environment they know and love.