World Building: Evian, The Original Beauty Water

Briefed to explore how Evian could connect with culture and everyday life beyond the bottle, I reimagined its most recognisable asset, water, through the world of skincare. From the initial concept, I built a complete visual identity around Evian’s Alpine origins and ‘Live Young’ philosophy, developing the product design, materiality, colour palette and photographic language. The result puts Evian water into consumers’ hands in a completely new way, while creating a beauty world that still feels unmistakably Evian.