The goal? Get Tango into Gen Z’s world without screaming for attention. Keep it flavourful, and keep it real. Follow trends, stay authentic, and spark interest with small, recurring activity (£5k–£10k bursts that keep the brand top of mind without overdoing it).

I brought this to life with Tang-Reaper (burst 1)— Tango’s first hot sauce that no one asked for… but everyone wanted. Managing the campaign, art direction, designing the look and feel of the product and launching it to press, it secured national, consumer, and social coverage, essentially paying for itself.