Birds Eye Peas for Pain

Every year, 3.3 million packs of Birds Eye peas are wasted in the UK, not eaten, not enjoyed. Just used as makeshift ice packs.

This idea is born out of a real human insight, started at the pub, and backed by cold stats.

It's the recovery ritual. Gets injured, opens freezer, peas.

But you wouldn’t waste a steak on a sprained ankle?

Think twice before you ice. Welcome Birds Eye Peas for pain.