When a menu change becomes the unofficial starting gun for Christmas, we need to take that responsibility seriously.
Make Christmas a coffee moment.
Make Christmas a moment that Caffè Nero truly owns — turning the season into something joyful, generous and unmistakably Nero. Not louder or glossier than anyone else, but warmer, more human and more real.
Bought idea: The Nero Nut-Cracker (Activation budget 14k).