Creatively, we’re looking for tangible, earned-first activations, whether pop-ups, partnerships, social activations, products or cultural stunts, that demonstrate the role Actimel can play in supporting a life that stays full. Split between two creative territories, dictated by our audiences: Holistic Health Pioneers & Longevity Seekers.

The overarching thought: Actimel supports your immune system, so life can stay full.